Difficulty will go down. A lot of people who I know personally that mined are giving it up to not wear out their prized new cards, or any number of reasons like profitability and heat and power usage. It's the equivalent of a gold miner in the gold rush packing up and going home because it's not profitable. It happens. Profitability drops, difficulty decreases until reward once again reaches a point where more miners are attracted.

The price seems level. It may be some time before it rises again. I think this effect is obvious and we can expect some decrease.