If I work with a relatively new coin, then I analyze data on community activity, developers, technology, carefully study the assessments and opinions of experts in different ratings.
Read their whitepaper and if there is read their roadmap too.
volume of the coins, total number of supply
the lower the value the better!
have a great team and developer.
they are communication with investors always.
they have the medium to do it like a telegram.
Usually check if their team have valid and true linked in profile, past expirience, is it related to the crypto and IT.