Mark is an ex-programmer and professional writer, who invented Charity Engine as part of a sci-fi novel, figured it would really work, so stopped writing the novel and started the company.
Read the same press as you.
The company's financial model is a flop -- hence the panhandling on this forum.
From the tech perspective, Charity Engine is no more interesting than a kid with a botnet.
His new scheme is nonsensical and technologically without merit.
The "charities" angle is a con to avoid having to pay people for their proc time.
Charities Engine name in itself is deceptive and misleading -- Charity Engine is a for-profit corporation.
As a con, its as lowbrow as it gets: "Win money for free while donating to charities."
Nothing new here, other than the level of laziness.