well, they are already listed in quite a few exchanges and I think they did not get enouch feedback from traders, this is why they organize a new airdrop. I doubt that this will success.
It got listed on poor exchanges, I can't find this Token on Coincapmarket and I don't think traders buy any token before check it on Coincapmarket. Airdrop only increase sell orders, but it's good to get more followers on social media.
The project is new, so most likely there is no token on the Coinmarket website. Maybe they have not added it yet, most likely it takes time for administrators to check and add a token to the site to track its price.
Yeah, but they need to hurry as listing the token on respectible platforms really helps in the overall growth of the project. Its essential for a growing project to list its token.