NEO has its own game to play and to be honest, china has a very huge population and they like to support their own product.
With a few pointers in place, NEO will definitely be something that is worth to look at for long term.
I have it and am still holding it
Yes, Chinese like to use their own products instead of developed by other parts of the world. This is the main advantage of this coin because in future most of the ICO's launch from China may use this coin instead of ETH. If someone missed buying these coins at a cheaper price now it's a time to start accumulating because once the market turns green this coin can go much higher.