and they continue to make millions off their new cards... the new benchmarks will be hashing speeds
Nah, hashing speeds mean nothing to the general population. In this context, the marketing people will use bitcoin value at the peak of US$30+ and compare how much US$ their new 7xxx cards can make for YOU vs nVidia's

Most people will take note when a product starts claiming that it can make you $30 a day for an initial payment of $199.99 only

Hmm... would AMD stop selling cards and start a massive internal mining pool instead?
