Banner ads in catalogues
This ad type is similar to top-of-page ads in search engines. If a user’s search query matches the keywords chosen by an advertiser or our A.I., the user will see that advertiser’s ads. For example, if a client is looking for «yellow shoes», relevant ads will be displayed at the top of the search page.

Contextual advertising
Gem4me Market Space is built over the Gem4me messenger, which means that there’s a near-infinite amount of helpful advertising data. For example, if Gem4me Market Space sees that a user visits shoe stores online, they can direct that same person to shoe-centric Gem4me groups. Users will be able to choose whether to join these channels or not — but both merchants and consumers stand to benefit from this discovery feature.

WhitePaper, chapter 8