Hitbtc lose popularity because they have very high price of the transaction. When I bought 25000 OCN tokens I lose 5000 coins on the comission. I didn't prefer use this exchange. They should do rebrending
HitBtc is not dead yet but the volume of trades there is very low compare to other new exchanges. Hitbtc should improved their service and makes it more faster to transact on their exchange. I use this before but after having a problem on delaying my funds, I just moved out and try another exchanges. I still believe Hitbtc will be better in the future, I hope so.