I think Porche is not the first big company who uses blockchain technology. There are lots of companies who are also using this technology like the Toyota and Kodak. It is a good news that slowly the companies started trusting the blockchain.
Yeah, the use of blockchain is increasing pretty fast in most of the big companies in most especially the developed world. Normally, it is obviously by now that blockchain technology is the future and it is about time before we started seeing a lot of these big companies popping up actually to make use of this for a lot of greater benefit for the future. The earlier they started being part of the future, the better and that is one thing with innovation.