I also think that 3000 eth of soft cap is a reasonable amount. Its not that big and I think it will be enough to start the development of the project. I think that cryptoflix team should give more visibility of the amount raised, maybe a counter, sometime it even motivate investors, cause they can be afraid without the visibility of amount raised.
Considering the size of the project 3k is reasonable to ask, however i believe the project could even start without reaching that amount and gather more funds along the way by proving its goodness
wouldn't hurt if they opened the service in a limited way to show that it's valid and to gather ETH.