2. Anonymous project.If you want to scam people, best way to do it is by hiding your identity. Therefore you should never trust a project that does not display its team members, company information nor physical address. No matter how good the project seems, there is a reason why they are hiding their identity.This isnt always the case, I have always felt suspicious of ICOs when they link to the team members linkedin profile. Well, this may be legit in many cases as they want to build a positive trust by showing off the team. But, I also have seen people buying 20-25 old linkedin accounts through this forum.
Any digital goods can really be bought online which these kind of circumstances on where Linkedin account can really be bought too this is why we cant still assure that they are legit ones. Scammer or shady ICO nowdays becomes too more professional even on my experience after all these years im still able to deceived by a fake project, which if you tried to check out all indication looks legit team,project,roadmap,wp and other related things but it still ends up to be a scam.