2. Anonymous project.If you want to scam people, best way to do it is by hiding your identity. Therefore you should never trust a project that does not display its team members, company information nor physical address. No matter how good the project seems, there is a reason why they are hiding their identity.This isnt always the case, I have always felt suspicious of ICOs when they link to the team members linkedin profile. Well, this may be legit in many cases as they want to build a positive trust by showing off the team. But, I also have seen people buying 20-25 old linkedin accounts through this forum.
Even though this isn't always the case, it is still important to let the target market know what type of people they are dealing with, whether they have good credentials or not. I would not personally choose a project that has no transparency because that is very risky. Primarily because if anything goes wrong, I do not know who's accountable and anyone who is hiding under anonymous name probably don't want to be liable of any misaligned events.