In recent times, some new ICO companies have been kidding about Bitcoin on Twitter, Facebook for their ICO promotion. I think this promotion way is very negative for Bitcoin. They showed that Bitcoin will be destroyed and their token will become number one. They have presented it in such a way that the price of Bitcoin will not rise anymore. I think this type of promotion is very negative in the market.
It is about competition, how they introduce their product to consumer, but they should more creative without roasting the competitor, that will make people not sympathy for their own product. I know It can affected bitcoin, but cant destroy it, because bitcoin is too stronger.