Why does Ubex team pay so much attention to the actions authenticity issues within the framework of marketing campaigns? Is it so important?
Yes, both effectiveness of the campaigns themselves and expenditure of advertisers funds depend on this, and the latter dont like to overpay.
Sure, but i thought that fake traffic isnt more than 10-15% of the total number and it doesnt have determining effect. But it looks like the situation is much worse.
Taking into account the fact the click cost can reach $40, the advertiser loses from 4 to 6 dollars in case of conditions specified by u although he could save them.