I do agree that as far as ICO's are concerned we need to make sure that the ICO has an actual product capable of being used or utilized by its customers or clients. Even beta prototypes as fas as I am concerned is a sign that things are going as planned and that the ICO is not a scam.
Is there an ICO in which you were convinced personally to make such loud statements? There are no such, it is your investment only at your own risk. I here for example invested in 2 ICO projects and did not regret it.