As for myself I invested in Neo & Bee thinking that this was good for Bitcoin and want its success more than actually profiting. Its success will also be probably a factor of future bitcoin price increases.
I still fail to understand what is going on now. Unless by wider perspective you mean goatse.
I see the benefits mainly as:
1.) You get people their money back. This has wider implications on the reputation of bitcoin-related ventures going forward.
2.) The positive press would be beneficial for Neo & Bee and used as a evidence of credibility.