I think your analysis of a gap and opportunity in the marketplace is likely a strong possibility and I wish you luck.
I was just wondering why such a heavy initial investment would be required? Is this purely to kickstart a massive marketing campaign to facilitate its launch or did you have something else in mind? Are you leaning towards seo, PPC or more traditional methods?
Cheers,
The majority of the marketing would be traditional methods as the target market aren't as avid users of the internet as the average bitcoin holder as of this moment. In many instances we would not need to pay for this marketing as those medium owners would be 'incentivised' by our key partners. Aim is to create a movement, hysteria - this cannot be achieved with seo, PPC.
The initial capital would be used to create the currency (not that expensive), create a concise marketing strategy (the currency will be created after this step), travel costs etc. Think about the real costs involved when introducing any investment scheme and assume we will incur those.
I would prefer to go into more details but not in such a public setting. Please PM if you have any interest.