1.) You get people their money back. This has wider implications on the reputation of bitcoin-related ventures going forward.
Not "people", but investors who made bad decisions and should not be rewarded for it.
Let me guess, you too have money tied up in ButtFondler.
2.) The positive press would be beneficial for Neo & Bee and used as a evidence of credibility.
Not going to happen.
I've said this before - I have ZERO money on BitFunder.
I don't think I can really string up the userbase of BitFunder as having made "bad decisions" or not being entitled to money they had tied up there.
Also, helping credibility is just "not going to happen"? Oh, well I guess that's that then.