This is interesting, as what I understand it is going to be a platform that will help content creation, just like a tool on how to create a website but in this case, a tool or platform to create a content.
Yes but not only will it be a platform for amazing content creation but will also be a Market place to both buy and sell that content, a social media network where it can be shared, liked, commented on, a platform the content can be IP protected on and an Ecosystem that will provide a trust and reputation system, payment gateway and TYPE token and wallet. This system can over time could easily be adopted by third party online retailers such as Shutterstock, Amazon etc