They may not be open source for security reasons, hard to imagine its a scam when they already have that beta demo up and going.

If it is a scam its a pretty elaborate one with all the bounty and referral stuff implemented, I don't think it's a scam.

We are going to see many more exchanges coming around like this, offering their own ICO token similar to how binance did. Its good. We desperately need more professional exchanges in crypto.