Troll or not, the Snoop Dogg story was for real. It would be typical of him, as in a world of soap opera spats, Snoop is a genuine rebel.

It should be so attractive to musical artists of all stratas, they all get heavily ripped off by the agents of the infrastructure that gets their work distributed. Being able to set up your own money acceptance capability closes the loop for the musical artists, they can now do everything for themselves (which has gradually evolved through the years all with the help of digital technology; first recording and production equipment, then the distribution with CD's and mp3's, taking the money is the last step)

30 years ago, music artists were totally dependent on the music industry. They can now achieve total independence from it.