Yes, bounty is an investment of time and effort. But I see so many people signing onto bounty programs without analyzing the project. As with any investment, you need to analyze whether or not a project is worth your investment in time and effort. I've previously joined airdop and was receiving bounties but as I found more about the project, I was convinced it was not worth my investment. I left that bounty program quickly.
I also found out that participating in the bounty program forced me to learn more about cryptocurrencies. So the received reward is both knowledge and bounties.