In my opinion having a product is really important to a project. People tend to invest on something that will benefit them and something that is worth their money. A good product that will give them also a good service is what investors are looking for in a project. A project will be a success if there are a lot of investors and that is why giving a good product to its investors and potential investors is important like a give and take rule that you both acquire benefit. So a project must offer a good product no just good but working and will reallt give investors a satisfaction to their investment.