hello! unequivocally, I am for participating in this project. the problem of the failure tendency is solved. I completely agree with the developers.
there is a second problem - negligence and loss of customers when they first join the loyalty program, and then do not participate.
this is confirmed by the study conducted by Bond Brand Loyality, the results of which showed that the unused points remained at 100 billion. This is huge money, even for such a large business.