The link didn't work for me, said under maintenance.

I think it's an interesting idea and I'm certainly going to check it out for buying. What are the payment options for buyers?

One thing I don't understand is why a seller would want to use this service with no reserve rather than sell in a market such as Trade Hill? I wouldn't expect people to bid higher than the current market price unless you have payment options not offered on the exchanges like paypal or something. So wouldn't sellers have a high risk of selling below market value? Or do you offer payment options not found on the exchange that will attract buyers wiling to pay a premium for bitcoins?