You don't necessarily need an ICO to fund a project. I agree, its so difficult to differentiate lies from truth. There was a recent article that mentioned something about a self funded project. No ICO involved. I prefer this to be honest. There some sort of transparency to it. https://www.prnewswire.com/news-releases/announcing-bitcoin-origin-an-innovative-new-approach-to-blockchain-technology-300642320.html