What do you mean their lawyers aren't involved at this stage? That in itself is even more irresponsible. When a company issues a statement providing legal interpretation of the law - even when they disclaim otherwise, and especially in a grey area - such statement should be carefully vetted by their counsel. If what you say regarding the publication process is true, then I've just lost a lot of faith in Intuit.
Why should their lawyers care what is said in this frivolous article? No one is being damaged by the article. No one has standing to sue over it. I think we are still at a point where very few people have heard of bitcoin much less have really pondered it.