I don't think AB is an answer to anything.  It's just an element of innovation as you said was great. We want advancements in hardware, so why not processes/software?  It's not like they are cheating, they just found a more efficient workflow for the end result.  Same as hardware.  What makes people think that anyone in their right $$ mind would ever throw away those kinds of efficacy gains in this space?  You are leaving money on the table.  AB or some form is here to stay forever whether you like it or not.  $ ALWAYS trumps people feelings......