Hear me out: I think we got too popular too fast. The normal person on the ground would expect to use crypto much more for daily-life transactions but this is not currently the case. Maybe we needed some more time for the technology to mature (no scaling issues, slow transactions, etc) THEN the normies come in. Right?
Where do you see the "normies"?
My experience is that many people have heard of BTC and crypto (due to the news coverage in the last bubble), but only a very small minority uses it or roughly knows how it works. What crypto needs is easy-to-use apps and clients that even the dumbest user can use. (something like a crypto whatsapp that can be used to pay simply). Until then a majority won't be reached I'm afraid.