Probably never

I would more likely see them making their own coin. That is the kindof strategy, I see apple is doing most of the time.
APPLE is the most well known and well developed company in the field of technology but even then they never made their own currency but supporting bitcoin now, so the owner of that top brand night have seen bitcoin courage and they have found it interesting so they now decided to invest in bitcoin which is going to be the best source of promotion for bitcoin currency, I think after that price of bitcoin will rise almost up to 50k dollar.