many Varanida-like platforms, almost all offer lucrative services to publishers, advertisers, and other actors.
For Varanida, what specific services are offered to compete?
There are indeed interesting initiatives in this space; but the market is so huge (look at the off-chain companies in the ads / publishing industry) that the true differentiator will be team's execution and vision.
We are offering several advantages to all stakeholders that we are describing our WP (
https://www.varanida.com/whitepaper.pdf).
To name just a few:
- advertisers: can build apps on top of our protocol and pay less their ads if their ads quality score is high
- publishers: can run nodes to allow them faster ads delivery and get rewarded by the network
- users: rewarded for their attention, their data and also for voting for quality of ads & content