In ICO, there is usually a specific goal or limitation for project funding. Specifically, each token will have a predetermined price that will not change during the Initial Bid period.
It is also possible to have static supplies with dynamic funding objectives, where the distribution of tokens will be made according to the received funds, which means that the more funds, the project will receive a higher token price.but if the ico suffers a failure it means that its not perfect, how to overcome the ico is not a scam it depends on the market