My biggest selling point for NEO is how much traction their gaining with dapps:
The fact that NEO allows you to develop dapps in a wide range of different programming languages is going to be a huge advantage over ETH.
I also like the fact its cost 500 GAS to launch a smart contract, prevents scammy projects.
Platforms like NEO are going to see huge gains this year IMO, more and more ICO's are being launched by the day