I think the main thing at the moment is not getting lost, because there are a lot of projects in this area. The project needs good advertising.
I have not seen any projects in this area yet, maybe you will give examples? It seems to me that ARCONA has very few competitors, at least now.
There are a lot of them. But I can only remember Lucyd. I do not remember much, because there are no results yet. Also I know VR project CEEK, it collected good value. But as I know it is only project provides channels of VR content. It is necessary to look for better examples.
So well AR market is the blue ocean now. We do not have competition in technology, we are the first who creates a platform for the remote positioning of virtual content in real locations. However, we see a some blockchain projects that want to trade digital lands. Alas, they have an idea how to sell but they have no any technology to do it =)