Many earlier HODLers of Bitcoin are now multi-millionaires, even if they only put 30 bucks into Bitcoin in 2010 or $1,000.00 into Bitcoin in early 2012. HODLing is the philosophy that many of the early Bitcoin adopters embrace. Bitcoin is trending up so if at all possible they will never spend or sell it. They believe Bitcoin will keep going up. And you? You should consider your strategy.