If they plan to ship in Q1/14, they already paid R&D costs.  So basically they don't need to go the pre-order route.
They can just sell the units as in-stock items in Q1.

Unless of course they want to take your coins and disappear.  

Just think about it.  They "started" the company in 2012, developed bitcoin ASIC and registered their domain in Dec, 2013?

Why only 800 units? Who runs 2400 ASIC chips run?  I would imagine the runs would be in multiples of 10K...