Why do advertisers often prefer to work with networks that use software purchase ads
and not work directly with publishers?
Hello, this is a good question!
Advertisers often prefer working with ad exchange networks that utilize programmatic ad buying rather than working directly with publishers. This is because programmatic ad buying generates higher ROI. However centralized ad platforms are also notorious for double standards in regards to the ads and advertisers they wish to support or ban. Certain advertisers may be left high and dry depending on the industries in which they operate.
NOIZ provides a solution to this problem by having consensus based white/black listing advertisers and publishers based upon their business model and performance. NOIZ is a completely new digital ad exchange platform that will revamp the entire advertising ecosystem!
If you have more questions on our project, feel free to join us on our Telegram channel: t.me/noizchainenglish