Basis Neuro technology is not only a mental control of devices and objects of the virtual world, it is also a monitoring of a persons psychophysical state. Such monitoring allows to obtain objective information about the mood of the user, his state and about the true preferences. To put it more simply, neuro-marketing will help the manufacturer to find out whether the consumer really likes his product or not. The use of neuro-marketing in contrast to traditional marketing questionnaires or focus groups gives absolute reliability of the data obtained. Neuro-monitoring can be used in occupations with a high level of risk, for example, air traffic controllers, pilots, athletes, employees of law enforcement agencies. This will help in real time to monitor fatigue, nervous tension and the general condition of the employee.