Wasn't hard for me! But I was trying to get in as the price was skyrocketing in April (waiting for my Gox account to fund), so $80 seemed like a bargain to me. I can see those who had cost-basis of under $10 would have found it difficult to buy at $80 after the spike… Probably like $600 didn't seem like a huge bargain to me after $1200, with my average cost-basis for most of my coin being sub-$100.

Heck, even those who purchased at that April peak price have had their investment more than quadruple (and then settle back down to a mere tripling +). I picked up a few $65-ish coins on Coinbase, I believe, at some low points in months after April.