Some more interesting developments with PLUS1 coin on ADVFN.

Looks like they've created a new advertising product.  Essentially advertisers sponsor a faucet.  Around the faucet they get to put their message about their product. Users come to claim from the faucet, but obviously get exposed to the message too.

Judging by the large buys on TradeSatoshi it looks like the faucet funds are coming from the market.

They've also set up a sort of referral programme for the faucets, that rewards people for sharing links to these sponsored faucets.