The success of the project is determined by the team and the idea. Now a lot of similar projects that duplicate each other. As a result, after the ICO, the price of their tokens falls twice on the exchange.
actually although the concept offered is the same, as long as the team can mix with something new of course it can still make the token of the project has a competitive edge
in any case, the real prospects of the project depend primarily on the team and the relevance of such an idea in society. If investors deem it necessary, then the funds will be enough to realize the idea.