I'm not so familiar with rewards currency. Is that going to be like use of crypto as a uility to control data and offer discounts for data? Or other rewards as well?
Great question, SHOP Tokens function as a sort of rewards currency for brands by rewarding shoppers for sharing personal data during transactions. Every time a shopper pays with SHOP Tokens in an online transaction, they grant a brand some level of access to their personal data and are rewarded by the brand accordingly with discounts or other rewards perks.
In this way, SHOP functions as a sort of loyalty/rewards points system for brands focused on empowering shoppers to monetize their personal data.