Depends on how much time you can invest. I prefer doing fundamental analysis, sitting back and enjoying the ride. 
Both of that is good and it depend of the setuation if you holding or trade it like if the price is very low so you can force your self to hold so that your money will not loss and if you see the price is good that time is good to trade so that you can get a huge profit.
As per the situation demands and the world outlook market one has to take call because sometimes trading becomes a better option and mostly holding do helps but at short intervals trading can help you make money quickly.