have being studying some ico this year they are failing , what are the causes of there failure
Maybe it is because some investors are hesitant to invest in ICOs since a lot of scam ICOs pop-out. Some ICOs do not reach their soft cap and end up canceling their project instead of continuing with less fund. Investors nowadays look for projects with credible team and active marketing ICOs.
Maybe agree with you, but not totally. I saw projects that entered ICO marketplace with mentioning their hardcap but without any softcap. That means they will develop the project no matter how much they will collect.
Those who can't finish ICO on softcap stage - I think this is better. If they can't advertise project and pay investors' attention to themselves than what they can do later if they develop the project?