Also, since the concept of the project is seriously related to b2b, logistics, shipment and procurement - almost every company is a potential user.
well, not every company is open to use the blockchain-based technologies for now. But it may gradually change step by step. Especially if there will be showcased the positive results from the first users who join.
Actually, the shift to using the blockchain based solutions is already seen in the companies. So it's very likely to grow in 1-2 years.