it is said that its ban will be also applied not only to ICOs ads but also it will affect cryptocurrency wallets and exchanges with some exceptions.
Will the price fall again?
It is not a news in the first place as every market can choose what advertisement they want to show and the problem lies on how they are going to make exceptions on what advertisement to show and what not to. This might not impact the market price because the ban of advertisement is not a very big thing for bitcoin but it might affect the ICO market as they rely on these market to advertise the coins.