A decent exchanger and I understand that it is not necessary to have a unique idea in order to become the best.
well, it's still better to have unique ideas as this will help to gain more popularity. But even if the devs are not being most unique they still manage to become popular.
I think team are already release unique ideas for the project but I know it is still not enough to achieve the goals and plans they aim for ghe project. But about the popularity I believe they are already famous and more people familiar with the project concept.