You can, but you will have to change your project. Let me explain:

You will be asking people to give you money for a digital asset (token or coin) to launch your project. These people will want a return on that investment and that means that the token has to have a value. There are two ways of providing value:

- Utility: the token allows you to buy a service or a product or gives you a discount when doing so.
- Dividend: the owners will have a share of profits of some short. Sometimes voting rights too.

You can mix these.

What you can't do is to sell tokens, get the money and forget about the investors. That is, by definition, a scam.