How do you want to survive in this jungle because there are already many websites who offer the same sevices? Why should a customer choose you platform instead of other working platforms?
I am sure that the project already have their plans and goals to fulfill. All of that will be achieve if developers will prove that they are trustworthy and serious in the project. Dedications and activeness will add up to this project if properly executed.
The team approaches responsibly each point of the plans that gives to the importance to each of them and causes trust both in longtime users, and in beginners who have only joined the project.
Well, this is really needed to make their project reach success, but aside from that the developers must fulfill all the features of this project and make it more successful as time passes by.