Your question is not clear. Do you mean doing a campaign that pays in bitcoin as against a campaign that pays with tokens? If that is what you mean, I think paying in tokens is more beneficial. But that would depend on the type of coin you are paid with and if it has real good price later in the future.
Just as a whole, you can answer as a campaign or investing in or getting paid. I just want opinions are which is more beneficial to different people and why. Everyone always has a preference to different things. Thanks for answering.